Eight years ago the story was that Chris Evans was struggling in his new time slot on BBC Radio 2. The message I took from that (in the below blog) was that new relationships can struggle and need to be viewed in that light in order to settle down. Time has moved on and the show has become well-established. Today he's leaving at Christmas and whoever takes his place on the UK's most popular Breakfast Radio Show is likely to face similar challenges in building a new relationship with the audience.
In my blog I said that Chris Evans and his audience of 2010 could be seen through Bruce Truckman’s 1965 model of Group Development. "With this in mind, one might observer that what one has witnessed so far with the breakfast show is the first stage of forming, new listeners were attracted (possibly through curiosity) to join the group, and then storming, when some of those old and new listener’s had a chance to evaluate, over time, their feelings toward (or enjoyment) of the show. To continue with Truckman’s model it might be anticipated that the next stage of conforming, which may have happened already, would be the audience accepting Chris Evans and how they feel about him in Sir Terry’s slot and then performing with steady audience figures of satisfied listeners."
The important thing for all concerned in this new process of change is to be mindful of the challenge ahead.
on 06/08/2010 By Andy Rogers, Associate Director & Mediator, CEDR So BBC Radio 2 DJ, Chris Evans, has lost 1 million listeners to his breakfast show in three months. It was announced this week that the show had 8.48 million listeners a week, down from last quarter’s record 9.53 million. Chris Evan’s got off to a great start when he replaced the nation’s breakfast favourite, Sir Terry Wogan, earlier this year. Hard to believe that anyone could be more loved than Wogan but initially on the surface Evans seemed to manage it. So what went wrong in the DJ-listener relationship?