30 years ago I used to work for a Share Registrar and Arsenal Fans would be some of the shareholders I spoke to checking their small shareholdings. These days when it comes to Football Club ownership at the top we're talking $billions and global brands and therefore it becomes easier to forget the fans and season ticket holders when creating a business strategy for a team. There are unfortunately some English Premier League team owners who have already discovered this to their cost. (A few of those teams also play in red).  Having a plan to communicate with (and listen to) the fans when there are big changes about to happen to a club is never a bad idea. And also it helps to prevent unfortunate lyrics being sung by the fans about the owners at matches!