I came across this tweet last week (see below).  Take a moment to read it and then ask yourself how you feel. Touched?  A little tearful?  Well, judging from the twittersphere, you're not the only one .

But how do you feel if I tell you that this is just an urban myth, regularly recycled, that can be traced as far back as the silent movie, Little Annie Rooney, starring Mary Pickford in 1925.  Deceived?  Irritated? Not so emotional any more?

It's about authenticity - In The Art of the Deal, Donald Trump's ghost-writer may have said that "a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration"  but the truth is that counterfeit negotiation is far easier to spot than fake news -  and far less effective.

Which is why my colleagues who work on CEDR's Advanced Negotiation programme won’t just tell you about the textbook techniques. They’ll demonstrate skills to a standard which still amazes me no matter how many times I’ve seen them do it, and then they’ll coach you, often on a one-to-one basis so that you can move towards your own genuine mastery.

For those are the two key words, and one without the other is no more than rhetorical manipulation.  

CEDR can help you be the real deal (maker).

We offer a wide range of tailored packages, whether it be our flagship Advanced Negotiation Course or our new modular programme in 'Skills for Life' - master active listening, managing emotion, how to have that difficult conversation and be an agent of influence. 

See our website for more details: www.cedr.com/skills/negotiation-conflict